Video Interaction Project is now PlayReadVIP! ✨

We are thrilled to announce that the VIP program that we know and love just got an updated new name: PlayReadVIP

Our work has always celebrated the critical role that parents and caregivers have as their child’s first teacher and most important person: their VIP.  Our new name reflects this and highlights our core approach - to support parents by utilizing the power of Play and the magic of Reading to enhance early relational health, and using video feedback as a tool for championing parents and caregivers as their child’s VIP by reinforcing their unique strengths. PlayReadVIP lays the foundation for strong bonds and a lifetime of learning, and we are so excited for our new name to better reflect what we do!

While we embark on this journey of our updated identity, the VIP Center of Excellence is getting an upgrade too: it is now the PlayReadVIP National Center at NYU Grossman School of Medicine.  This name better reflects the nation-wide work to bring PlayReadVIP to more children and families across the country.  As of 2024, the program is available at many locations across 4 states, with more expansion to come!  The PlayReadVIP National Center provides centralized guidance, training, technical assistance, and program development for all sites.  This isn’t to say that work is only taking place in the United States – there is exciting work happening internationally as well! Stay tuned for more updates from PlayReadVIP in Brazil and Singapore!

At PlayReadVIP, we remain committed to empowering parents to be active participants in their child's development. When we play and read with our children, we are not just creating cherished memories, we are laying the foundation for a lifetime of learning and joy.

Join us at PlayReadVIP, where every child is a star and every parent is celebrated as their child's first VIP! ✨

​- The PlayReadVIP team